Making technical stuff more interesting
Let’s say you have a difficult technical or scientific topic to share with your audience. You suspect they won’t be able to take in all the information you have to share if you simply hit them with a bunch of complicated PowerPoint slides. And you are right.
Fortunately, there is a more exciting and effective way to go about it. Invite everyone to cluster into twos and threes, then give them two minutes to prepare a media statement on the issue. They have to imagine they’ll be making a short statement that conveys the most important points about this tough topic.
Now approach a pair with your microphone, as if the press conference is about to begin. But instead of putting them on the spot, you pause and tell them they have 20 minutes to research the topic by asking you whatever questions they would like to ask or by looking things up for themselves on the Internet. Spend the bulk of your presentation time telling them what they want to know – responding to their questions.
And then in the final few minutes, you return to the media conference and allow a couple of the pairs to summarise what they have learned.
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